For boutique hotel owners who have decided they want the marketing system handled by Anthony's team — and want the asset that goes with the property when they sell it.
CONCIERGE
There Is A Tier Of The Hotel Marketing Toolkit That My Team Builds, My Team Runs, And My Team Is Accountable For — From The Foundation Document To The Last Campaign Email Of Your Slow Season.
Most owners will never see this page. This one is for the owner who has already decided. $5,000 onboarding. $1,000/month. Limited to 8 new property engagements per quarter. By application only.
* Concierge is the done-for-you anchor of the Hotel Marketing Toolkit. Growth Partner ($500/mo, no setup, done-with-you) and Toolkit DIY ($200/mo, software-only) are also available. This page is for owners who have already decided they want done-for-you. If you are still deciding, the Growth Partner page is a better starting point.
Why You're On This Page.
Most owners shouldn't be here.
The Concierge tier is for the owner who has already done the math, looked at Growth Partner, and decided:
I want this handled. I don't want to push the buttons. I don't want to be on the Thursday call most weeks. I want a senior team that does this for a living to handle every line of copy, every campaign launch, every ad-spend decision, every quarterly travel guide.
If that's you — keep reading. This is the page you came for.
If that's not you — Growth Partner at $500/month is almost certainly the better move, and this page will annoy you with how expensive the offer looks.
That's by design. Concierge is priced the way it's priced because of who it's for and how it's delivered.
Who Concierge Is For.
Three or more of these probably describe you:
- You operate a boutique property doing $1M+ in annual room revenue, and your time is worth more than the line item Concierge sits on.
- You operate two or more boutique properties under a single ownership umbrella and need consistent marketing infrastructure across all of them.
- Your property is investor-owned. The GM operates day-to-day. You want ROI without operational involvement.
- You're preparing the property for sale, refinance, or partial-equity raise inside the next 3 to 5 years and want to build the marketing system that transfers with the deal.
- You have already tried two, three, or more marketing agencies that didn't work — and you are tired of being the unpaid marketing director of your own hotel.
- You have a senior leadership team (GM, controller, director of operations) and adding marketing to their plates is a non-starter.
- You attended one of my keynotes, listened to a podcast, or read one of my books — and you knew before you got to this page that done-for-you was the right tier for you.
Who Concierge Is NOT For.
- Owners under $500K in annual room revenue. The math doesn't justify the spend at that scale. Growth Partner is the right move.
- Owners who want to learn the system and run it themselves. Growth Partner is the right move.
- Owners who can give 60 minutes a week to a live Revenue Room call. Growth Partner is the right move.
- Owners looking for the cheapest option. Toolkit DIY at $200/month is the right move.
- Owners running a property under a major franchise flag with brand-mandated marketing programs. The Concierge system may conflict with your franchise agreement.
- Properties with Google reviews below 3.5 stars. We can't market our way around a service problem.
- Owners who want to see the work week to week but not do it. Concierge clients are told the work is happening; they review the Scorecard monthly. That's it. If you want to watch the work get done, Growth Partner is actually the closer fit.
The Three Tiers At A Glance.
All three tiers share the same engine, the same Foundation method, and the same nine years of campaign infrastructure. The differences are the fulfillment model and the time commitment from you.
Toolkit (DIY) — $200/month
Software + training only. You do every step.
Time from you: 5–10 hrs/week
Growth Partner (DWY) — $500/month, no setup
Weekly Revenue Room call. We strategize together; you push the buttons.
Time from you: 60–90 mins/week
Concierge (DFY) — $5,000 + $1,000/month
My team runs everything. You review the monthly Scorecard.
Time from you: 30–60 mins/month
What Concierge Actually Means.
When you join Concierge, here is what changes on day one:
1. The system is installed inside your account before week two.
Full Myrna stack with the Hotel Marketing Toolkit snapshot preloaded. CRM, email, SMS, automations, funnels — installed and connected to your existing booking widget and PMS.
2. The Foundation document is written by my team in the first 14 days.
You don't draft it. You don't fill out a worksheet. You sit on a 90-minute kickoff call, we listen, we walk the property's story, and my team writes the Foundation document. You review and approve. That's it.
3. The campaign engine is built and runs in your account, managed end-to-end.
My team builds every campaign. My team writes every email. My team designs every funnel page. My team manages every ad. You see the results on the Scorecard. You don't see the day-to-day.
4. Every quarterly campaign is built and shipped without your involvement.
Emails, SMS, funnel pages, ad creative, landing pages, the entire campaign — built, loaded, scheduled, and launched by my team. You get a launch summary the day it goes live.
5. Ad spend on Meta and Google is managed by my team.
Daily optimization. Weekly testing. Monthly review. You don't touch the ad accounts unless you choose to.
6. The AI Phone Agent is configured, optimized, and re-tuned quarterly.
Same AI Phone Agent that runs on Growth Partner — but my team handles the quarterly script reviews, the call-pattern analysis, and the seasonal re-tuning. Your front desk closes, the agent answers, and the bookings get captured.
7. The Direct Booking Scorecard arrives the first of every month with an executive summary.
Same Scorecard as Growth Partner — but Concierge clients also get a one-page executive summary written for your audience (investors, partners, board, future buyers). Designed to be forwarded as-is.
8. A quarterly evergreen content asset is researched, written, and published.
This is the asset class that drove the Washington Square Hotel outcome — the 36-page travel guide that has been booking guests for nine years on a piece of content created once. Concierge clients get one of these per quarter. By year three, you have a portfolio of 12 evergreen assets running 24/7.
9. A quarterly direct-mail campaign is designed and shipped to your past guest list.
Postcards, letters, or branded packages designed by my team and printed-and-shipped through our fulfillment partner. Postage and printing are pass-through; design and copy are included. Most properties run these for the slow-season pre-booking window.
10. Two senior team members are assigned to your engagement.
A strategy lead (the person who runs your weekly cadence) and a technical lead (the person who runs your platform, your automations, and your AI agent). Both are direct hires of my company. No subcontractors. No offshore. No churn.
11. You get Anthony directly, by phone and text, for the full engagement.
Not the first 90 days. Not the first year. For as long as the engagement runs. My personal mobile line. Voice or text. 24-hour callback on weekdays, 48 on weekends. Founding Concierge clients get this without exception.
You see your numbers. You don't see the work. That's the whole point.
Concierge Is The Tier That Drove The Washington Square Hotel Outcome.
The Greenwich Village hotel I've referenced throughout the Toolkit's other pages was a 9-year Concierge engagement.
Same setup we ran for them. Same Foundation document method. Same campaign engine. Same evergreen content approach. Same automation infrastructure (back then, manual; today, automated with the AI Phone Agent).
The result.
- More than 6,000 direct bookings to one property.
- The booking mix flipped from roughly 40% direct / 60% OTA to over 70% direct.
- Tens of thousands of dollars per year stopped flowing to the major platforms.
- Mark and Judy Paul, the owners, stayed in Concierge for nine consecutive years.
Here is what Judy says about it now:
“Anthony and Can-Do Ideas changed our business. If you own a boutique hotel and you're still depending on OTAs to fill your rooms, you need to talk to Anthony.”
— Judy Paul, former owner, Washington Square Hotel, New York City
“I had wasted tens of thousands of dollars on SEO and ad agencies who delivered a lot of hot air and very few heads in beds.”
— Judy Paul, on the agencies she'd hired before meeting me
And when Mark and Judy eventually sold the hotel — to an institutional buyer with money and patience and a long view — the marketing system was an explicit asset in the closing documents.
The campaigns transferred. The email list transferred. The Foundation document transferred. The 9-year-old evergreen travel guide transferred.
The buyer paid more for the marketing system than they paid for the brand-equity of a 90-year-old boutique hotel in one of the most prestigious zip codes in America.
Stop and read that line again.
The buyer paid more for the marketing system than for the brand.
That is what a 9-year Concierge engagement, run with discipline, becomes.
Marketing Is The Only Asset On A Boutique Hotel's Books That Compounds AND Transfers.
Most owners don't think about marketing this way. The standard mental model is: marketing is an expense line. You pay every month. It disappears.
That is the mental model the Toolkit was built to break.
A Concierge-tier marketing system is the only asset inside a boutique property that simultaneously:
- Compounds in value over time (every campaign you run feeds the list; every list growth feeds the next campaign; the evergreen assets accumulate).
- Transfers with the property at sale (the closing documents reflect it, the new owner inherits the running infrastructure, the brand carries the marketing weight).
- Increases the property's exit multiple (a property with a 70% direct booking mix and a 9-year evergreen content portfolio commands a higher multiple than the same property at 40% direct with no owned content).
- Costs the same to maintain whether the property is sold once or never (there is no incremental cost to building the asset; the program runs regardless).
If you are within 3 to 5 years of selling, refinancing, or raising partial equity on your property — Concierge is not a marketing expense.
It is an asset-building investment. It moves the comp on your exit price.
On a $5M property, even a 5% lift in exit multiple is $250,000. The 9-year Concierge engagement at the Washington Square hotel cost less than $130,000 total in fees. The buyer attributed multiples of that to the marketing system at exit.
The math doesn't always run that cleanly. But the asset framing is honest. And it's the framing most boutique owners never get told until after they've sold the property and realized what they didn't build.
What's Inside Concierge — Retail Values, Honest Math.
Below is the full Year 1 deliverable list with retail values. The math is dramatic — but every line is something my team or I actually do for Concierge clients every month or every quarter. Nothing on this page is filler value.
Onboarding (One-Time, First 90 Days) — $5,000
What you get inside the first 90 days:
- 90-minute kickoff strategy call with Anthony (retail $1,500).
- Foundation document drafted by my team, reviewed, refined, and locked (retail $2,000).
- Myrna platform setup with full Hotel Marketing Toolkit snapshot installed and customized for your property (retail $1,500).
- Booking widget and PMS integration done by my technical lead (retail $1,000).
- AI Phone Agent configured and optimized for your property's call patterns (retail $1,500).
- First campaign — full build, launch, and optimization in the first 30 days (retail $2,000).
- First evergreen content asset commissioned and scheduled (retail $1,500).
- 90-day execution roadmap, week by week (retail $750).
Onboarding value: $11,750. Investment: $5,000.
Monthly Ongoing (Year 1) — $12,000 ($1,000 × 12)
What you get every month for as long as you are enrolled:
Strategy & Account Management
- Dedicated strategy lead managing your account (retail $1,500/mo equivalent agency cost).
- Dedicated technical lead managing your platform and integrations (retail $1,200/mo).
- Direct mobile line to Anthony, voice or text, 24-hour weekday callback (retail $1,000/mo).
Campaign Execution
- All email campaigns written, designed, and shipped by my team (retail $800/mo).
- All SMS campaigns built and sent by my team (retail $300/mo).
- All funnel pages built and tested by my team (retail $500/mo).
- Meta ad management — daily optimization, weekly testing, monthly review (retail $800/mo, plus your pass-through ad spend).
- Google ad management on the same cadence (retail $800/mo, plus your pass-through ad spend).
Reporting & Strategy
- Direct Booking Scorecard monthly with executive summary (retail $300/mo).
- Monthly strategy review call with your strategy lead (retail $400/mo).
- Quarterly executive review call with Anthony directly (retail $1,000/mo equivalent).
Quarterly Builds (4× per year)
- One evergreen content asset (travel guide, market guide, or destination piece) — built, written, designed, and published (retail $2,000/quarter).
- One quarterly direct-mail campaign — designed and shipped to your past guest list (retail $1,500/quarter, plus pass-through postage/printing).
- One quarterly full campaign build — emails, SMS, funnel pages, ad creative — built end to end by my team (retail $2,000/quarter).
- One quarterly press release written and pitched to regional travel media (retail $1,000/quarter).
Monthly recurring value (annualized): $8,247/month × 12 = $98,964.
Quarterly build value: $6,500/quarter × 4 = $26,000.
Plus Onboarding: $11,750.
Total Year 1 retail value: $136,714+
Your Year 1 investment: $17,000 ($5,000 onboarding + $12,000 annual fee).
The Founding Concierge Charter — First 8 Properties Per Quarter Only.
I am opening 8 new Concierge engagements per quarter. Founding Concierge clients — those who enroll in the first quarter the program is publicly available — receive seven charter bonuses on top of everything above:
Charter Bonus #1 — Quarterly 1-On-1 Strategy Session With Anthony
On top of the standard quarterly executive review, Founding Concierge clients get a dedicated 60-minute 1:1 strategy session with Anthony each quarter. Pure strategic conversation — no agenda built around campaign reporting, no operational walk-through. Just Anthony and you, looking at the next 90 days from 30,000 feet.
Retail value: $5,000+/year
Charter Bonus #2 — The Concierge Vault
Lifetime access to a curated, anonymized archive of every successful Concierge-tier campaign my team has built across the last 9 years. Foundation document examples. Evergreen content templates. Email sequences that produced six-figure recovery. Funnel pages that converted at industry-leading rates. Searchable, downloadable, yours to study and adapt.
Retail value: $2,000+/year
Charter Bonus #3 — The Concierge Channel — Monthly Q&A With Anthony
A private monthly 60-minute video Q&A with Anthony for Founding Concierge clients only. Submit questions in advance. Anthony answers in depth, on the record, with the rest of the charter cohort listening in. Recorded and archived inside the Vault for those who can't attend live.
Retail value: $1,500+/year
Charter Bonus #4 — Locked-In Pricing For Life
Same as the Founding Hotel charter on Growth Partner. When we raise Concierge pricing (and we will — likely to $7,500 onboarding and $1,500/month within 18 months), Founding Concierge clients stay at $5,000 + $1,000/month for as long as they are enrolled.
Retail value: $6,000+/year, ongoing
Charter Bonus #5 — First Access To New Tier Features
Retail value: $1,500+/year
Charter Bonus #6 — Quarterly Bonus Direct-Mail Campaign
On top of the standard quarterly direct-mail campaign included in Concierge, Founding clients get a second campaign per quarter — typically a high-touch handwritten card or signed letter campaign to a smaller VIP segment. Designed and fulfilled by my team.
Retail value: $1,500/quarter = $6,000/year
Charter Bonus #7 — Executive Concierge Reports
Bi-monthly executive-style reports designed to be forwarded to investors, partners, or the board. Different from the monthly Scorecard — these are narrative-style strategic reports that frame the quarter's results in the language an investor expects to read.
Retail value: $200/report × 6 = $1,200/year
Total Charter Bonus Value: $22,900+/year
Year 1 Grand Total Value (with charter): $159,614+
Your Year 1 investment: $17,000. Nearly 10x value coverage.
The 90-Day Activation Guarantee.
The guarantee on Concierge is more aggressive than the 30-Day guarantee on Growth Partner — because Concierge is a bigger commitment in both directions.
Here is the trade, plainly. If within 90 days of joining Concierge, my team has not:
- Drafted and locked your Foundation document with you.
- Installed the full platform inside your account.
- Launched at least two direct-booking campaigns in your account, with my team running the ad spend and managing the optimization.
- Configured and turned on your AI phone agent.
- Delivered your first three monthly Direct Booking Scorecards with executive summaries.
- Published your first quarterly evergreen content asset.
- Shipped your first quarterly direct-mail campaign.
…then you can request a full refund of your $5,000 onboarding, and you keep every asset we built together. The Foundation document. The funnels. The evergreen content. The campaigns. Your email list. All of it stays with the property.
We deliver every single one of those milestones in 90 days, or your onboarding comes back. That's the trade.
Why The Guarantee Is Structured This Way.
Concierge requires real investment from both sides. You commit five figures upfront and trust my team to handle your marketing infrastructure end-to-end. My team commits 90+ hours of senior-team time in the first 90 days alone.
Either we hit every milestone, or the math doesn't work for either of us. The guarantee aligns the incentives. If we don't deliver, we don't keep the money.
(For the lawyers: the refund covers your $5,000 onboarding. It does not cover the monthly fees already paid, the Meta or Google ad spend you ran during the period, your SMS or call pass-through costs, or any direct-mail printing/postage already shipped. Those costs go to third-party platforms and vendors and are non-recoverable.)
Why We Cap Concierge At 8 New Engagements Per Quarter.
I get this question on every Concierge call. Here is the honest answer.
Concierge requires senior team time. Real senior time, not junior-account-manager time.
Every Concierge client gets:
- Anthony's direct mobile line for as long as the engagement runs.
- A dedicated strategy lead from my senior team, not a junior.
- A dedicated technical lead from my senior team, not a junior.
- Quarterly executive review call with Anthony directly.
- For Founding Charter clients, an additional quarterly 1-on-1 strategy session with Anthony.
- For Founding Charter clients, the monthly Concierge Channel Q&A.
That is roughly 50 hours of senior-team time per property per quarter. We can sustain that quality on roughly 32 active Concierge engagements at a time. New intake is capped at 8 per quarter to manage scale without compromising the level of attention.
That is not made-up urgency. It is the actual math of how my company is structured.
When the cap is hit, applications go on a waiting list and roll forward to the next quarter.
Concierge Is Application-Only. Here Is Why.
Most marketing programs are a transaction. You pay; they enroll. Concierge is a working partnership. We are going to talk every week for as long as the engagement runs. My team is going to know your numbers as well as you do.
That partnership doesn't work without fit on both sides.
So before we accept your enrollment fee, we do a 30-minute Concierge Strategy Briefing with Anthony where we:
- Walk through your property, your market, your ownership structure, and your goals for the next 3-5 years.
- Run your specific OTA math and identify the dollar leak.
- Show you exactly what the first 90 days would look like for your property.
- Confirm mutual fit — including capacity, market exclusivity, and your team's readiness.
If the fit is right on both sides, we send you the enrollment paperwork and we book your kickoff call the same week.
If the fit is wrong, we tell you — usually with a recommendation for Growth Partner or Toolkit DIY instead.
No commission-driven nonsense. No “closing” tactics. Just a 30-minute conversation between two adults who are deciding whether to work together for the next several years.
The Application Process — 4 Steps, 14 Days Max.
Step 1 — Submit Your Application.
A short form: property name, location, room count, current OTA mix (rough estimate is fine), annual room revenue, who else is on the leadership team, and what you've already tried. 5 minutes to complete. Goes to my team.
Step 2 — Concierge Strategy Briefing With Anthony.
Inside 5 business days of your application, you'll get a calendar invite from me personally for a 30-minute Concierge Strategy Briefing. We walk your specifics, run the OTA math on your property, and confirm fit. Free. Zero commitment.
Step 3 — Mutual Fit Confirmation.
If the fit is right, I send you the enrollment paperwork the same day. If it's not, I tell you, on the call, with a clear recommendation for Growth Partner or Toolkit DIY instead.
Step 4 — Kickoff Scheduled.
Once paperwork is signed and onboarding is paid, my team schedules your 90-minute kickoff strategy call inside the next 7 business days. From that point, the 90-Day Activation Guarantee clock starts.
Why I Built Concierge The Way It Is.
The Long Island Aerospace Company Nobody Under 30 Had Heard Of.
A few years back I was working with a manufacturing company out in Long Island, New York. Almost 100 years old. They make parts that are on the Mars rover right now. They had stuff on the space shuttle. Real work, important customers, deep technical credibility.
On the first strategy call, I asked the CEO and head of engineering one question: what's the average age of the engineer who's actually picking up the phone and calling you?
Both of them stopped. The honest answer was somewhere in the early 60s. Their entire buying audience was 5 to 10 years from retirement. Nobody under 30 in the aerospace engineering world had heard of them. The pipeline was drying up not because the work was bad — but because the next generation of engineers had never been told who this company was.
We didn't write them a single blog post about manufacturing. Not one. What we built was an engineering leadership development program — short white papers on how to run an engineering meeting, how to be a team member on a project, how to handle a senior engineer who outranks you in age but reports to you on the org chart. The stuff a 28-year-old engineer is actually thinking about three nights a week.
Inside six months, the content was getting backlinks from Ivy League engineering schools. Thousands of young engineers were reading it. The company's name started showing up in search results in a market segment that had never heard of them.
Concierge is the tier we built that program inside. Nothing about it looked like marketing. Everything about it was marketing. Most boutique hotels are in the exact same audience-overlap position the aerospace company was in. The customers you have are not the customers you need next.
The Concierge engagement is structured to build that bridge inside your property the same way we built it inside theirs.
The Day I Lost 55% Of My Revenue Overnight.
About six years into Can-Do Ideas, I lost a client. Not a small one. Our single largest. Roughly 55 percent of total revenue, all in one engagement. They got acquired by a big investment fund. The new owners brought in their own marketing agency the same week the deal closed. I got the call from the CFO on a Tuesday morning.
I had to lay off three people that month.
What got us through the next 90 days wasn't a new client. Wasn't a hail mary sales push. Wasn't even the cost-cutting, though we did that too. What got us through was the asset: an email list of roughly 8,000 owners and operators we'd built over the previous five years. Evergreen content that was still ranking. A book that was still selling. A reputation that was independent of any one client.
Inside 90 days we'd replaced the lost revenue. Not because we got lucky. Because the asset existed.
That's the discipline Concierge is built around for your property. The system we install isn't just a marketing program. It's an asset you own on your books, in your name, transferring with the building if you ever sell. For multi-property operators, investor-owned properties, and owners in the 3-5 year exit-prep window — that distinction is the entire reason the tier exists in this form.
The After-Action Review.
I spent ten years in the Army before I started my company. Infantry officer. Ranger School. Combat tour in Iraq during the 2003 invasion of Baghdad.
The military teaches one process better than any business school in the country: the after-action review.
After every operation — every mission, every patrol, every training exercise — the team sits down and walks the same five questions. What was the plan? What actually happened? What worked? What didn't? What do we change next time?
Concierge runs on the after-action structure. Every monthly Scorecard. Every quarterly executive review. Every campaign launch. Every direct-mail drop. The team walks the AAR. We don't move to the next campaign until the previous one is documented and the lessons are baked into the playbook for your property.
That is the discipline that turns a marketing engagement into a marketing asset.
And it is the discipline that most agencies, most consultants, and most in-house marketing departments simply do not have — because they have never been taught what an AAR is.
A Note From Anthony.
If you've read this far, you're considering a several-year working relationship with my company. That deserves a direct word from me, not a sales close.
I'm 55. I grew up in Montana under serious financial pressure. I went to West Point because I didn't have another way to pay for what came next. I spent ten years as an infantry officer and earned a Bronze Star commanding a company during the 2003 invasion of Iraq.
I came out of the Army and learned to sell. I was the #1 worldwide salesman at a tech startup that ultimately exited for nine figures. I left that to start Can-Do Ideas in 2014 because I wanted to build something that was mine — and because I had been quietly developing the Primal Storytelling methodology for years before I had a vehicle to deploy it through.
Concierge is the vehicle I built that methodology for.
Today my company is two people. Me on the front end — strategy, calls, keynotes, creative direction. My son Daniel on the back end — technical builds, automation, platform engineering. We do not have junior account managers. We do not have offshore subcontractors. We do not have a sales floor. Every Concierge client is talking to me or to Daniel. That is the entire org chart.
That structure is by design. The Washington Square Hotel got nine years of consistent attention because there was no churn in the people working on it. The team that started the engagement was the team that ended it. The institutional knowledge stayed with the property. The buyer who acquired the hotel inherited a marketing system the new owner could pick up where Mark and Judy left off.
That continuity is what Concierge is really selling. Not the campaigns. Not the AI agent. Not the evergreen content. Those are deliverables. The product is the long-term continuity of a small senior team that knows your property as well as you do.
If that is the kind of partnership you want for the next 3, 5, or 9 years — apply below. We'll have a 30-minute conversation and decide together.
If it's not — Growth Partner is at $500/month, no setup fee, no five-figure check. It's an excellent program. We'll send you there with no hard feelings.
— Anthony Butler, Helena, Montana
Frequently Asked Questions
Why is the onboarding $5,000?
Because the first 90 days of a Concierge engagement is roughly 90 hours of senior team time — Foundation document drafting, platform setup, campaign architecture, AI Phone Agent configuration, first campaign build and launch, integration with your PMS and booking widget, and the 90-day strategic roadmap. At our standard senior hourly rate that work is $11,750. We charge $5,000 because the relationship is long-term and we want the entry friction to reflect that, not because the work is light.
How is Concierge different from a $20,000/month boutique-hotel marketing agency?
Most boutique-hotel agencies are stack consolidators — they bolt on a CRM, an ad platform, a social tool, and a reporting dashboard, and they charge $5K-$20K/month to manage the integrations. Concierge owns the platform, owns the methodology (Primal Storytelling), owns the AI infrastructure, and runs a single integrated system. No bolt-ons. No stack-cost markup. No tool-vendor referral fees in the margin. The price difference is real because the structure is different.
Will you sign an NDA?
Yes. All Concierge engagements include a mutual NDA in the standard service agreement. Your numbers, your strategy, your campaign performance — all confidential by default.
Can we start with Growth Partner and upgrade later?
Yes, often. About 25% of Concierge clients started in Growth Partner first, ran the system for 6-12 months, then upgraded. Your accumulated assets, campaigns, and list transfer cleanly. The onboarding fee on the upgrade is reduced by 50% if you've been on Growth Partner for 6+ months.
How fast can you start a new Concierge engagement?
Once we accept your application and onboarding paperwork is signed, the kickoff call is scheduled within 7 business days. Full system installation begins immediately after kickoff. The first campaign is typically live by day 30.
Who actually does the work?
Two senior team members are assigned to your engagement: a strategy lead and a technical lead. Both are direct hires of Can-Do Ideas. No subcontractors. No offshore. The strategy lead runs your weekly cadence and writes your campaign copy. The technical lead manages your platform, your automations, and your AI agent. I (Anthony) am personally involved in the kickoff, quarterly executive reviews, and any strategic decisions about your property.
What if we already have an in-house marketer?
Many Concierge clients do. In those cases, your in-house person becomes the operational counterpart to my team — they own the day-to-day inside your property (the front desk, the photographers, the events) while my team owns the marketing system end-to-end. Most in-house marketers welcome the partnership because it lets them focus on the on-property work they're actually good at.
What if we want to leave the engagement?
Concierge operates on a 90-day written notice cancellation. If you decide to step out, you give 90 days' notice. During that window, my team continues to run the system at the standard level, hands off all assets cleanly, and transitions to either Growth Partner or to your in-house team. The reason for the longer notice (vs Growth Partner's 60-day) is that Concierge involves more in-flight work that needs proper transition.
Will you take a competing property in the same market?
No. Concierge engagements are market-exclusive by default. We will not take a Concierge client in your primary market. This is non-negotiable and is written into the service agreement.
How do you handle international properties?
We currently work with properties in the U.S., Canada, the U.K., parts of Western Europe, and select Caribbean markets. The system is the same; the automations work with global OTAs and currencies. Direct-mail campaigns are run through regional fulfillment partners for international properties.
Can we talk to a current Concierge client before we enroll?
No. I made a decision early on not to put my clients in the position of being unpaid salespeople for me. They have hotels to run. They don't owe me — or anyone considering the program — a 15-minute reference call. The OTA fees they're avoiding every month are theirs; their numbers are theirs; their time is theirs. What I will do: walk you through every detail on the 30-minute Concierge Strategy Briefing, share the Washington Square case in depth, and offer you the 90-Day Activation Guarantee. If the system we install in your property doesn't speak for itself inside the activation window, your onboarding comes back. That's the proof I'm willing to stand behind. I won't borrow my clients' time to make a sale I can make with the work itself.
Do you take new properties year-round or only certain windows?
Year-round, capped at 8 new engagements per quarter. If the quarter is full when you apply, your application moves to the next quarter's intake and you get first-priority scheduling in that window.
How does the annual price increase work for Founding Charter clients?
Founding Concierge clients have their pricing locked at $5,000 onboarding (one-time) and $1,000/month for as long as they remain enrolled. When we raise Concierge pricing for new intake (expected within 18 months), Founding clients are unaffected. If a Founding client ever cancels and later re-enrolls, they re-enter at the then-current rate.
What if my property is in the pre-opening phase?
Concierge can install during pre-opening. Several of our case studies started 60-90 days before the property's public open. The Foundation document, the email list build, the pre-launch campaign, and the AI Phone Agent are all best installed before the property opens. The full results timeline shifts to reflect the open date, but the asset-building starts immediately.
What is the relationship between Concierge and Anthony's books or keynotes?
Independent. Concierge is a service offering. The books (Primal Storytelling, The Sold-Out Slow-Season Playbook) and keynotes are separate intellectual property. Concierge clients receive both books at signup as a welcome bonus, but the program is not a book-club or content-licensing arrangement.
Ready To Apply?
The Concierge tier is opening 8 new engagements per quarter. Founding Concierge charter — with all seven charter bonuses — is available for properties enrolling in this calendar quarter only.
If a Concierge engagement is the right move for your property, the path is:
- Submit the application below.
- Receive a 30-minute Concierge Strategy Briefing invite with me personally inside 5 business days.
- On the call, we walk your property, run your OTA math, and confirm mutual fit.
- If yes — paperwork goes out the same day, kickoff scheduled inside 7 business days.
- If no — I tell you on the call and recommend Growth Partner or Toolkit DIY instead.
Total time from application to kickoff is typically 10-14 days for accepted properties.
Questions before you apply? Text me directly at (406) 747-0921. Easiest way to reach me. I'll get back to you the same day.
P.S.
If you've read this entire page, you're not browsing. You're deciding. I respect that. The 30-minute Concierge Strategy Briefing is structured for the deciding owner — not for a tire-kicker — and the application screen filters everyone before it gets to my calendar. If the fit is right, we'll know inside the first 10 minutes of the call. If the fit is wrong, you'll have a clear recommendation for the right tier.
P.P.S.
If you came to this page because you're preparing the property for sale, refinance, or partial-equity raise inside the next 3-5 years — flag that on the application. The exit-prep timeline changes how we sequence the first 12 months of the engagement. The marketing system is the asset; the timeline determines how aggressively we build it.
