For boutique hotel owners who want a direct-booking system installed — without a five-figure check up front.
GROWTH PARTNER
The Same Direct-Booking System That Flipped One Greenwich Village Hotel From 40% Direct To Over 60% Direct — Installed Inside Your Property For $500 A Month, No Setup Fee, With A 30-Day Guarantee That Means You Cannot Lose.*
$500 a month. No setup fee. No five-figure check. The first 10 hotels who enroll lock that rate in forever — plus nine charter-only bonuses worth $12,000+ they keep for as long as they're members.
* Specifics on the guarantee are detailed below, in plain English. Not a get-rich-quick promise.
If You Don't Have Time To Read This Whole Page, Here's The Offer In Six Lines.
The system — the same direct-booking engine that flipped one Greenwich Village boutique hotel from about 40% direct to over 60% direct over nine years, and was credited as a meaningful piece of the eventual sale value when the owners sold the property.
The format — “we build it with you,” delivered through a live weekly Revenue Room call every Thursday at 12:00 PM EST, an AI phone agent answering after-hours calls inside your account, and a quarterly campaign built end-to-end by my team.
The investment — $500/month. No onboarding fee. No five-figure check. 60-day written notice cancellation.
The risk — Join the Sold-Out Slow-Season Founders Group and work the system with us for a full 6 months. If, after 6 months of implementing what we show you, you haven’t at least made back everything you’ve paid us in program fees in trackable extra direct bookings and OTA-fee savings, we’ll keep coaching you and giving you new content and campaigns free for up to another 6 months, or until you do, whichever comes first.
The Founding window — the first 10 hotels to claim a Founding Hotel seat lock the $500/month rate in forever, get a custom campaign built for their property in the first 30 days, get a private text line to me for 90 days, and get six more bonuses worth $12,000+. The window closes at seat 11.
The rest of this page — the math, the proof, the stories, and the receipts.
Last Tuesday at 11:47 PM, my phone buzzed.
It was a boutique hotel owner I had never met. No introduction. One question, sent at 11:47 PM on a Tuesday:
“How do I stop sending another $7,000 to OTAs this month?”
I have gotten a version of that question dozens of times over the years. Same panic. Same math. Always at night, after the front desk has gone quiet, with the OTA statement open on a laptop.
That moment — the one with the glass on the table and the statement on the screen — is the moment this letter is built for.
Because every owner who has that moment has a choice to make at 11:48 PM.
Most go to sleep frustrated and wake up running the same platform-dependent property the next morning. They open the inbox. They see another email from me. They mark it as read. They move on with the day. They keep paying the platforms.
Some don't.
The owners who don't are the ones this letter is actually written for. If you've had your own 11:47 PM moment in the last six months — especially if it was this past week — keep reading. The next ten minutes are what you've been waiting for.
Here's what's true about the offer that 11:47 PM owner couldn't say yes to before this month.
For nine years, the back end of the Hotel Marketing Toolkit was a single tier. $5,000 onboarding plus $1,000 - $3,000 a month. White-glove done-for-you. Every campaign, every ad, every quarterly build, every line of copy run by my team. The right move for owners who want the system completely off their plate. It still exists. It's called Concierge, and it's still the right tier for that owner.
But after more than a dozen owners told me the five-figure check up front was the only thing stopping them from getting the system installed — I decided the owner was right and the offer ladder was wrong.
So I sat down and rebuilt the ladder.
Three tiers now, not one. Toolkit DIY at $200/month for owners with the time and chops to do every step themselves. Concierge at $5,000 + $1,000/month for owners who want every step run by my team. And — the tier this letter is about — Growth Partner.
Growth Partner Is The “We Build It With You” Version Of The Same System.
Same engine as Concierge. Same Myrna platform with the Hotel Marketing Toolkit snapshot preloaded. Same Foundation document method. Same campaign templates. Same nine years of proven boutique-hotel campaigns. The only real difference is that you (or someone on your team) push the buttons each week, instead of us doing every step for you.
$500 a month. No onboarding fee. No setup fee. No five-figure check up front. 60-day written notice cancellation if you ever want to step out. A 30-Day Activation Guarantee that means you cannot lose money on this — I'll explain that in detail in a minute.
This isn't a downsell. It's the version of the Toolkit I should have launched first. Growth Partner uses the same engine, the same methodology, and the same nine years of proven campaigns as Concierge. The trade isn't a watered-down version of the system. The trade is your time.
If you can give me 60 minutes a week on the Thursday Revenue Room call, you get the same direct-booking system that flipped one Greenwich Village hotel from about 40% direct to over 60% direct over nine years. The same system that delivered more than 6,000 direct bookings to one property. The same system that, when the owners eventually sold the hotel, transferred with the building and was credited as a meaningful piece of the sale value.
Same engine. Same nine years of proof. Different fulfillment model. Different price.
Most of what I just claimed about the engine is the kind of thing every marketing agency on the internet claims. I want to ground it in something specific — three specific things, actually — before we go any further.
Proof, Part One: The Same Engine That Built A Pipeline For A 100-Year-Old Aerospace Manufacturer.
A few years ago I was working with a manufacturing company out in Long Island, New York. Almost a hundred years old. They make parts that are on the Mars rover right now. They had stuff on the space shuttle. Real work, important customers, deep technical credibility.
On the first strategy call, I asked the head of sales and one of the heads of engineering one question. What's the average age of the engineer who's actually picking up the phone and calling you?
Both of them stopped.
The honest answer was somewhere in the early 60s. Their entire buying audience was 5 to 10 years from retirement. Nobody under 30 in the aerospace engineering world had heard of them. The pipeline was drying up not because the work was bad — but because the next generation of engineers had never been told who they were.
We didn't write them a single blog post about manufacturing. Not one. What we built was an engineering leadership development program — short white papers on how to run an engineering meeting, how to be a team member on a project, how to handle a senior engineer who outranks you in age but reports to you on the org chart. The stuff a 28-year-old engineer is actually thinking about three nights a week.
Inside six months, the content was getting backlinks from Ivy League engineering schools. Thousands of young engineers were reading it. The company's name started showing up in search results in a market segment that had never heard of them.
That same audience-overlap problem is what most boutique hotels are facing right now without naming it. The guests booking your slow season this year are not the guests you need to be booking your slow season three years from now. The platforms know that. The platforms have been quietly capturing the next generation of your audience in their database, not yours.
Growth Partner is the system that closes that gap inside your property. The Foundation document we draft in week one is built around the tribe you want — not the tribe you have. The campaigns we install target the next generation of your audience. The evergreen content we build in quarter two attracts the guests your competitors haven't met yet.
Different industry, same playbook. The engine is the engine.
Proof, Part Two: The Nine-Year Engagement At A Greenwich Village Boutique.
The boutique hotel proof point most people who land on this page have read about by now is the engagement that ran the same system for nine consecutive years inside the Washington Square Hotel in Greenwich Village.
Mark and Judy Paul owned the property — ninety years of history, in one of the most competitive hotel markets in America. Great reviews. Loyal guests. Decades of word-of-mouth in a market that eats most independents alive. They had everything going for them. But they were bleeding. Every month, the major platforms were carving 15 to 25 percent right off the top of their revenue. They'd just written a five-figure check to a marketing agency for a website refresh and a blog. The agency delivered both on time. The property got zero new bookings out of it.
Judy didn't know how to tell her staff.
I asked her one question that day: what did the agency leave you with that you actually own? She thought about it for a long time. Then said: a new website. A blog login somewhere. That was it.
Over the next nine years, we built a system that produced a different answer.
More than 6,000 direct bookings to one property. The booking mix flipped from roughly 40% direct / 60% OTA to over 60% direct. Tens of thousands of dollars per year Mark and Judy stopped sending to the major platforms.
“Anthony and Can-Do Ideas changed our business. If you own a boutique hotel and you're still depending on OTAs to fill your rooms, you need to talk to Anthony.”
— Judy Paul, former owner, Washington Square Hotel, New York City
“I had wasted tens of thousands of dollars on SEO and ad agencies who delivered a lot of hot air and very few heads in beds.”
— Judy Paul, on the agencies she'd hired before meeting me
There is a part of that engagement most owners never get told.
When Mark and Judy eventually sold the hotel — to a buyer with money and patience and a long view — the campaigns transferred with the building.
The hotel is in one of the most prestigious zip codes in America. Ninety years of history. A loyal following built decade by decade. And the buyer — looking at the same property from a financial buyer's perspective — was willing to pay more for the property because of the profitability the marketing system delivered.
Because the marketing system was the asset that produced the bookings. The brand was the wrapper. The asset was the engine inside it.
That is the difference between renting your guests and owning them.
And that is the asset Growth Partner builds inside your property.
If you spent the last five years pouring money into the major platforms, here is the brutal fact: when you sell the property, every dollar of platform-driven brand equity walks out the door with the buyer's name on it. The platforms keep the guests. They keep the data. They keep the relationship.
If you spend the next five years building Growth Partner inside your property, the email list, the campaigns, the Foundation document, the evergreen content, and the Scorecard history — those are yours. They go on the balance sheet. They transfer when you sell.
A marketing system is one of the only things on a boutique hotel's books that compounds in value over time and gets paid for at exit.
Proof, Part Three: The 4-Second Clip That Skyrocketed A Family Hotel's Social Following In Three Weeks.
Just recently, with another client, I had a family hotel with a small budget and a charming property. They needed top-of-funnel reach in a regional market where boutique hotels were competing with international chains for every ounce of attention.
We assembled a library of short clips — babies, puppies, kittens, all falling asleep mid-action. Three to five seconds each. No voiceover. No call to action. No mention of the hotel.
We boosted the posts for $300 total.
Tens of thousands of impressions, likes, shares, and comments. The hotel's regional Facebook following grew by the hundreds.
The likes were not the goal. The likes were the byproduct.
What we actually built was an audience of warm, primally-engaged people in the hotel's geographic market who could be retargeted later — when the hotel had something to actually sell them. A slow-season campaign. A holiday package. A travel guide for the neighborhood.
That sequence is the load-bearing wall of how Primal Storytelling works on top of paid social. You build the audience with content that has zero ask. Then you retarget with content that has the ask. Most boutique hotels never produce a single piece of content that operates that way. The few that do build audiences their competitors can't touch.
Growth Partner clients get the templates, the framework, and the playbook for building these audience-first content assets inside their own properties. We walk you through your first one in the second quarter of the engagement. The bouncy-chair video isn't the point. The pattern is the point. Every property has its own equivalent — the cat that sleeps on the lobby couch, the herd of elk that wanders through the parking lot at dusk, the breakfast cook who's been there 22 years and rolls his eyes at every avocado-toast request.
Now Let's Walk The Math On Your Property.
I want you to walk this with me. Real numbers, your property's variables.
Take a 25-room boutique at a $200 average daily rate, running 85% occupancy across the year. That's 25 rooms × 365 days × 85% = 7,756 room nights sold. 7,756 × $200 ADR = $1,706,320 in room revenue.
Now say 60% of those bookings come through the major platforms. That's $1,023,792 a year running through the platforms. At a midpoint commission of 18%, the property is sending roughly $184,000 a year out the door — to vendors that do not care if it survives.
$184,000 a year
A year. To companies that do not refund you when an algorithm change drops your visibility. That do not call you when your slow season hits. That do not show up at your conference when you give a keynote about how hard the business has gotten.
That is not a marketing expense. That is a tax on inaction.
The math on a direct booking is different. The acquisition cost on a direct booking — list, content, ads, automation — runs around 4 to 5 percent. Not 18. Not 25. Four to five.
Growth Partner costs $6,000 a year. If the system recovers even 3.5% of the platform-routed bookings to direct in the first year, the program pays for itself. We have nine years of proof on a single Greenwich Village property where the recovery rate was substantially higher than 3.5%.
And the compounding gains are bigger than the first-year recovery number. Direct guests join your list. They get the follow-up emails. They book again next year, this time at full price, with zero acquisition cost the second time around. That is the part the spreadsheet doesn't show.
Now here's the part most owners avoid looking at.
A typical 25-room boutique sends $7,500 to $15,000 to the major platforms every single month. Growth Partner is $500. The math compounds against you the longer you wait. Three months of waiting is the equivalent of one full year of Growth Partner — gone, into platforms whose names rhyme with the noise of a slot machine. Six months is two years of Growth Partner. A year of waiting is the equivalent of four years of Growth Partner.
Every month you wait, the platforms keep the money.
Try the math on your own P&L while you're sitting here.
Open last year's statements. Find the platform commission line. Look at the annual figure. Now do this math, on a napkin or in the margin of this letter:
- Your annual platform commission line: $___
- Multiplied by 25% — a conservative estimate of what shifts to direct in year one with Growth Partner installed: = $___
- Subtract Growth Partner ($6,000): = $___
- That is your Year 1 net swing on the platform-to-direct shift alone. Most owners write down a number between $20,000 and $60,000.
Now do this one:
- Take your annual platform commission line again: $___
- Multiply by 0.50 — a year-three target with the system fully running: = $___
- Subtract $6,000: = $___
- That is your Year 3 swing. Six figures for most properties at the scale this page is built for.
If those two numbers are bigger than the Growth Partner annual fee — which they almost certainly are — the math has already decided this for you. The only question left is whether you do the work, or whether you keep paying the tax.
Let me show you exactly what you're buying for that $6,000 a year.
What Actually Gets Installed Inside Your Property.
Here is the full deliverable list, with retail values, and a sentence each on why every line matters. Read it the way an owner reads a closing-disclosure on a real estate deal. Every line is a thing you own when this is done.
1. The Myrna Platform — Hotel Marketing Toolkit Snapshot Preloaded.
Full stack of funnels, automations, and email sequences set up for a boutique property on day one. CRM, email, SMS, the Book Direct funnel, the platform buy-back funnel, the slow-season campaign — installed inside your account before week two.
Why it matters: You are not building the system from scratch. You are inheriting a working version of the same platform a Greenwich Village hotel ran for nine years. The snapshot is the head start.
Retail value: $297/month.
2. The Revenue Room — Every Thursday At 12:00 PM Eastern.
A live, “we build it with you,” delivered through a live weekly Revenue Room call every Thursday at 12:00 PM EST We diagnose the campaigns that produced those results and the ones that didn't. We answer all of your questions, and help you set your strategy. Every call ends with you clarifying your next 7 to 14 days of promos air.
Why it matters: Most agencies bill monthly retainers for work nobody can see them doing. The Revenue Room is the opposite — this is a working call. There is no “I'll send you a summary.” We answer your questions and help you set your strategy live, in real time.
Retail value: $497/month.
3. The AI Phone Agent, Configured For Your Property.
Your front desk closes. The phone keeps ringing. Most boutique properties lose thousands of dollars a year to calls that hit voicemail and never get returned. The AI Phone Agent answers, handles the booking inquiry, sends a follow-up text, and either books the room directly or routes a high-value caller to you in the morning with full notes.
Why it matters: Every voicemail is a lost booking. Every lost booking is a guest who calls the property next door — or worse, goes back to the major platforms and books a different property entirely. The phone agent closes the after-hours gap.
Retail value: $1,500 setup + $497/month.
4. The Quarterly Campaign Build, With You.
Once per quarter, my team helps you build your next campaign in full — emails, SMS, funnels — directly into your account. We use your dates, your offers, your photos, your property's voice. You don't write a campaign. You approve one.
Why it matters: This is the single deliverable that distinguishes Growth Partner from the $200/month DIY tier. The quarterly build is the part you would otherwise have to do yourself — and it is the part that takes 20+ hours of work to do well. We do it. You approve it.
Retail value: $2,000 per quarter.
5. The Direct Booking Scorecard.
Monthly report delivered the first of every month. Three numbers. Direct bookings generated. Estimated platform fees avoided. The campaigns that produced those numbers.
Why it matters: You cannot manage what you cannot see. Most boutique owners have never seen a single report that ties their direct booking activity to actual dollars in their pocket. After three months on the Scorecard, you will never run a hotel without one again.
Retail value: $197/month.
6. The Priority Support Channel.
24-hour email response from my team, plus a private support channel only for Growth Partner members.
Why it matters: Stuck at 10 PM on a campaign that didn't fire? Post the question. Get the answer before sunrise. Growth Partner members are not in the general support queue.
Retail value: $97/month.
7. Unlimited Contacts. Unlimited Emails.
No caps on your list. Build it as big as it gets. Most platforms charge by the contact and by the email volume — we don't, on Growth Partner.
Why it matters: Your list is your asset. The platforms that cap you on contacts or emails are taxing your asset. We don't.
Retail value: $200/month.
8. Members Area + Step-By-Step Implementation Course.
Every task in the system has a video. Implement on your own schedule. Train your front desk on the same videos so the system runs even on the weeks you're traveling.
Why it matters: The system has to outlast you. The course makes that possible.
Retail value: $497.
9. Campaign Templates And Swipe Files.
The entire library of email, ad, social, and lead-magnet templates ready to customize.
Why it matters: You are not starting with a blank page. You are starting with proven copy that has worked in real boutique hotel campaigns.
Retail value: $297.
Year 1 core value: $31,714. Your Year 1 investment: $6,000 ($500/month × 12). That's before we get to the Founding Hotel bonuses. Hold that thought for a minute.
The First 30 Days, Day By Day.
Here's exactly what happens between the day you claim your seat and the day your 30-Day Activation Guarantee window closes.
Day 0 — You claim your Founding Hotel seat.
You enroll. You get a welcome email with your kickoff call link. You get an invite to the private Growth Partner support channel. You get the calendar invite for next Thursday's Revenue Room call. Your Founding Hotel status is locked. The $500/month rate is yours, forever.
Day 1 — The Kickoff Call.
A 60-minute working call with me. We walk through your property, your numbers, your slow season, your existing platform mix, your current website setup. By the end of the call, I have everything I need to start the build. You have the activation checklist for the next 30 days in your inbox.
Days 2–5 — Platform Setup.
My team installs the Hotel Marketing Toolkit snapshot in your Myrna account. CRM, email/SMS, automations, funnels — all preloaded. We hook up your existing PMS. We connect your existing booking widget. We start the AI Phone Agent configuration.
Day 7 — Your First Revenue Room Call.
Thursday at 12:00 PM Eastern. You log in. We walk through what got installed in the first week. You see your account live. You see the first campaign queued.
Days 8–14 — First Campaign Live + AI Phone Agent On.
My team builds your first direct-booking campaign — based on your specific calendar and your property's voice — and loads it into your account. You review. You approve. We launch. The AI Phone Agent goes live the same week. Your front desk closes. The phone keeps ringing. The agent answers.
Day 14 — Activation Milestone.
By day 14, you have one direct-booking campaign live, your AI phone agent answering live calls, and your account fully set up. This is the activation milestone. Most properties hit it. The 30-Day Guarantee exists for the ones that don't.
Day 21 — Your Third Revenue Room Call.
By now you have campaign results. We pull them up live on the call. We optimize. We adjust. We line up the next 7 to 14 days of promos.
Day 30 — Your First Direct Booking Scorecard Delivered.
The first of the next month, your Scorecard arrives. Three numbers: direct bookings generated, platform fees avoided, campaigns that produced those numbers.
This is the milestone the 30-Day Activation Guarantee references.
By this point we have launched at least one direct-booking campaign, turned on your AI phone agent, and delivered the first Scorecard. If we haven't, your fee comes back. You keep every asset we built.
Days 31–90 — Compounding.
Months two and three are when the gains compound. Your campaigns are tuned. Your list is growing. Your AI phone agent has captured calls that would have gone to voicemail. The Scorecard numbers go up. The platform fees go down. Most properties recover the Growth Partner fee in the first 60 to 90 days.
Day 90 — Your War Room Audit.
Founding Hotels only. A 60-minute 1:1 strategic audit with me. We go through your Scorecard line by line. We map your next 90 days. We pick your second-quarter campaign.
And if you keep going past day 90 — which most Growth Partners do — here's the picture that emerges six months in.
What Growth Partner Looks Like At Month Six.
I cannot promise outcomes. I can describe the patterns I see at month six on most engagements that started before this one.
The Direct Booking Scorecard is producing a number between $1,000 and $5,000 a month in saved platform commission for properties in the 20- to 40-room range.
The AI Phone Agent has captured between $3,000 and $5,000 in bookings that would have gone to voicemail without it.
The owner has stopped opening the platform dashboards every day. The Scorecard does that work.
The slow-season reactivation sequence has fired and started filling rooms 60 days before the slow season begins.
The Foundation document — written in week one — is being used by the team, and any new copy that gets created for the property.
The owner has stopped having the 11:47 PM panic-text moment described at the top of this page.
The owner is doing the Thursday Revenue Room call from a different chair than where they started — usually somewhere quieter.
That is the pattern. Your mileage will vary based on your starting point, your market, your reviews, and how aggressively you implement what we walk through on the call. But the pattern is the pattern.
The Founding Hotels Charter — First 10 Properties Only.
I'm running this Founding Hotel charter exactly once. Once the first 10 seats are claimed, the Growth Partner tier itself stays open at $500/month — but the charter-only bonuses (the locked-in rate, the custom campaign, the direct text line, the War Room audit, the pre-loaded funnels, and four more) close with seat 11. Forever.
Here's what every Founding Hotel gets, on top of the core system above.
Founding Bonus #1 — A Custom Campaign Built For Your Property.
Not a template. Not a swipe file. A real campaign we research, write, and load into your account inside the first 30 days. Specific to your property's story, your tribe, your slow season, and your existing guest list.
Why this is the bonus most Founding Hotels will use first: it's the same kind of campaign we'd charge $2,000+ to build inside a Concierge engagement. We're including it free for Founding Hotels because it's the fastest way for you to see the Direct Booking Scorecard light up with real results.
Retail value: $2,000.
Founding Bonus #2 — Locked-In Founding Rate, Forever.
When we raise the Growth Partner price (and we will — likely to $750-$900 within 12 months), Founding Hotels stay at $500/month for as long as they're enrolled.
Why this is worth more than it looks: a $250 monthly difference compounds. Over three years, that's $9,000 you keep. Over five years, $15,000. The Founding rate is not a sticker discount — it's a structural advantage that compounds.
Retail value: $2,400+/year, ongoing.
Founding Bonus #3 — Direct Text Line To Anthony For 90 Days.
A private text line straight to my phone, just for Founding Hotels, for the first 90 days of your engagement. Question on a campaign? Text me. Question on your slow season? Text me. Question on the math on your P&L? Text me.
Why this matters: most owners pay $1,000+/month for this level of 1:1 access to a marketing operator with my background. Founding Hotels get it free for 90 days.
Retail value: $3,000.
Founding Bonus #4 — The Platform Buy-Back Funnel, Pre-Loaded.
The exact campaign that targets your past platform-booked guests and flips them to direct on their next stay. Pre-built in your account with templates ready to customize.
Why this funnel pays for the program in 60 days: your past platform guests are the easiest direct bookings you'll ever capture. They already stayed at your property. They already liked it. The funnel reaches them in their inbox before they ever think to type your name into Google again.
Retail value: $1,500.
Founding Bonus #5 — The Slow-Season Reactivation Sequence.
The 8-week email + SMS campaign that fires 60 days before your slow season, reactivating past direct guests. Pre-built around your calendar.
Why this single sequence is worth the Growth Partner fee on its own: your slow season is the highest-leverage marketing opportunity you have all year. A property that fills its slow season at $200/night instead of leaving rooms empty is not 5% more profitable — it's 30% to 50% more profitable. The sequence is the lever.
Retail value: $1,500.
Founding Bonus #6 — The Evergreen Travel Guide Vault.
Access to the complete archive of evergreen travel-guide templates my team has built — including the framework for the 36-page guide that is still booking guests in a Greenwich Village hotel nine years after it was written.
Why this is the closest thing to passive income in the boutique hotel business: the guides take effort to build the first time. After that, they keep working without further input. Like a vending machine in the lobby that books rooms instead of dispensing snacks.
Retail value: $497.
Founding Bonus #7 — A 90-Day War Room Audit With Anthony.
A 60-minute 1:1 strategic audit with me at day 90. We go through your Scorecard line by line and map your next 90 days. Founding Hotels only.
Why I'm offering this only to Founding Hotels: I cannot do a 1:1 audit with every Growth Partner member without breaking my own week. Founding Hotels get the strategic audit because they came in first. The rest of the program gets the Revenue Room and the standard quarterly review.
Retail value: $1,000.
Founding Bonus #8 — The Primal Storytelling Foundation Guide (Printed).
My complete written framework for building the Foundation document — in a printed-and-bound desk reference. Mailed to your property. Ships in your welcome package.
Why a printed book in 2026: because a marketing system that lives on a server can be lost. A book on your desk cannot. Founding Hotels get the printed reference; everyone else gets the digital version inside the members area.
Retail value: $97.
Founding Bonus #9 — Front-Of-The-Line On Every Quarterly Build.
Founding Hotels are first to be booked, first to be delivered on every quarterly campaign build.
Why this matters at scale: when the program is fully booked, the build queue can get long. Founding Hotels never wait.
Retail value: $497/year.
Total Founding Bonus Value: $12,491+.
Grand Total Year 1 Value: $44,205+
Your investment: $500/month — no setup fee, no five-figure check, with a 30-Day Activation Guarantee.
As of this letter going to print, four of the ten Founding seats are claimed. Six remain.
I get this question every time I do a launch: why ten seats? Why not fifty?
The honest answer: the charter is not a marketing scarcity gimmick. It's a math problem. Every Founding Hotel gets a direct text line to me for 90 days. I can't give fifty properties direct text-line access without breaking my own week. Every Founding Hotel gets a 1:1 War Room audit at day 90 — that's fifty hours of one-on-one strategic work for ten properties; I can't do 250 hours of audits at scale. Every Founding Hotel gets the locked-in $500/month rate forever; if I lock 100 properties at $500 when the market rate is moving to $750, my own program math breaks.
So I drew the line at ten. Ten Founding Hotels gets me ten case studies, ten success stories, and ten properties I can put behind the next price increase. After that, the bonuses close, the rate goes up, and the program scales without the personal-attention bottleneck the charter creates.
This is not made-up urgency. If you want a Founding seat, the time to claim it is now. There is no “next launch.” The Growth Partner tier stays open. The Founding charter does not.
The 6 Month Implementation Guarantee.
Here's the trade, in plain language.
Join the Sold-Out Slow-Season Founders group and work the system with us for a full 6 months. If, after 6 months of implementing what we show you, you haven’t at least made back everything you’ve paid us in program fees in trackable extra direct bookings and OTA-fee savings, we’ll keep coaching you and giving you new content and campaigns free for up to another 6 months, or until you do, whichever comes first.
We don't take the funnels back.
This isn't 30-day money-back theater. It targets the only fear that actually matters: will this thing actually launch, or am I throwing $500 a month at another agency that takes my money and disappears? The answer is in the structure of the guarantee. We launch in 30 days, or your fee comes back.
Why A Guarantee Instead Of A Free Trial.
I get this question on every sales call. Here's the honest answer.
A free trial attracts tire-kickers. People sign up to look around, never actually start the work, and bail before doing anything that could possibly produce a result. Free trials are great for low-ticket consumer software. They're terrible for systems that require the customer to do part of the work.
A guarantee, by contrast, targets the real fear: will this actually launch? If the system launches, you keep it. If it doesn't, your fee comes back. That puts the risk on me — where it belongs — without inviting the tire-kicker traffic that destroys onboarding cost.
(For the lawyers: the refund covers your Growth Partner fee. It does not cover your Meta or Google ad spend, your SMS pass-through costs, or any third-party platform fees you paid in those 30 days. Those go directly to the platforms, not to us, and they don't refund.)
How This System Got Built.
A few owners on this list have asked me, on Strategy Briefing calls, what I was doing before I built the Hotel Marketing Toolkit. Fair question. The honest answer is in four personal experiences — and the system you're considering installing came out of all four of them.
The 7 AM Ambush At The Front Door.
In the early 2000s I had moved my family to Connecticut after leaving the Army, and I was working as a project manager at a Navy electrical-equipment defense contractor. Two months in, looking at the bank account, I realized: we were not going to make it. “Let's turn the heat down” kind of emergency.
I took a day off and walked into a Barnes & Noble. Stood in the business section and said out loud: somewhere in this room is the answer to my problem. I picked up Dan Kennedy's No BS Guide to Sales. One line in that book flipped a switch — that the top sales guy will make more than the CEO.
The next morning at 7 AM, I waited at the front door for the owner. Walked up to him as he came in: “I want to move to the sales department.” He blinked at me. Said yes. Eighteen months later I was Director of Inside Sales. A year after that, VP of Sales. We scaled the company from $16M to $25M before I left.
Looking back at that morning now, what I didn't realize at the time was that the brave-ask move would become the entire shape of my career. Every system I build for clients now is downstream of that morning — including the version of Growth Partner you're reading about right now. Most of what holds boutique hotel owners back from installing a real marketing system isn't the budget or the technology. It's the ask. The Tuesday-morning realization that the slow season this year doesn't have to look like the slow season last year.
The Montana Keynote Moment.
A few years later, I was speaking at a Montana Tourism Association keynote. The room was full of hotel owners and outfitters from across the state — people who'd spent decades building businesses on character and word-of-mouth and weather-dependent revenue.
I asked them how many had a written marketing plan they could hand me, on paper, before they walked out of the room. Almost nobody could. Not because they don't work hard — they work harder than just about anyone I know.
They were just running without a playbook.
That moment was when I knew this needed to scale beyond the Concierge tier. There were too many great properties out there with no system, and the five-figure onboarding fee was the only thing standing between them and the kind of marketing infrastructure that would change their lives. Growth Partner is the answer to that room.
The Marathon I Decided To Run On A Tuesday.
A few years ago, on a Tuesday afternoon, I found out a couple of friends were running a marathon on Saturday. I had not trained for it. I had not run more than 12 miles in my life. I'd done a few halves casually, never anything close to 26.2.
On Tuesday, I decided I was going to run the marathon on Saturday. I ran it in 3 hours and 47 minutes.
None of the big career decisions came with a long planning phase. What every one of them shared was a quiet, low-grade preparation phase under the surface. I'd been a runner since West Point. I had a baseline. The Saturday wasn't insane — just hard.
The decision looks like courage. The decision is actually the moment you finally cash in the preparation you've already done.
That's the Growth Partner decision for most owners on this list. You've already done the preparation. You've read the Playbook. You've sat through the math. You know what a Foundation document is. The Tuesday afternoon when you decide that Saturday is the day you start running is the only thing left.
The After-Action Review.
I spent ten+ years in the Army before I started my company. Infantry officer. Ranger School. Combat tour in Iraq. The military teaches one process better than any business school in the country: the after-action review.
After every operation — every mission, every patrol, every training exercise — the team sits down and walks the same five questions. What was the plan? What actually happened? What worked? What didn't? What do we change next time?
The Revenue Room call is built on that exact structure. Every Thursday at noon, we walk your previous week's plan, your actual results, what worked, what didn't, and what changes for the next 7 to 14 days. We don't end the call until those four answers are written down and the next campaign is loaded in your account.
That is what an after-action review looks like in a hotel marketing context. And it's why Growth Partner properties keep improving week over week instead of plateauing the way most agency engagements do.
Who Growth Partner Is For. And Who It Isn't.
Let me save us both time.
This is the right move if you:
- Run a boutique property of 10 rooms or more, independent or under a small flag.
- Are tired of sending 15-25% of revenue to the major platforms every month.
- Have at least one slow season you want to fix.
- Have Google reviews above 3.5 stars.
- Can commit 60 minutes a week to the Thursday Revenue Room call.
- Want to build an asset you own and can sell with the property — not rent.
- Are willing to give the system a real 90 days to install and start producing.
It's not for you if:
- You want a one-click, do-it-all-for-me solution. (That's our Concierge tier, with a five-figure setup.)
- You can't make the Thursday call most weeks. The Revenue Room is where the work gets done.
- Your Google reviews are below 3.5 stars. The system can't fix that. Fix the property first.
- You're shopping for the absolute cheapest option. The Toolkit DIY at $200/month is the right answer for that case, and I'm happy to point you there.
- You expect overnight results. The system pays for itself by month two on most properties — but the compounding gains kick in around months three and four.
- You operate under a major hotel flag with brand-mandated marketing programs. The system may conflict with your franchise agreement. We'll walk through your specifics on the kickoff call.
What You Won't Get.
- A website rebuild you don't need. We install on top of your existing site.
- A “social media strategy” that produces likes and zero bookings.
- A 50-page funnel deck full of jargon you'll never use.
- Promises of overnight transformation that don't survive contact with reality.
- Upsells, add-ons, or “premium tiers” at signup. Growth Partner is Growth Partner.
- A junior account manager. You're working with me and a small senior team.
- A 12-month locked contract. 60-day written notice is all we ever require.
What You Will Get.
- The Primal Storytelling Foundation — the single document that anchors the entire system.
- The Myrna platform with the Hotel Marketing Toolkit preloaded.
- The Revenue Room — every Thursday at 12:00 PM Eastern.
- The AI Phone Agent, configured for your property.
- The Quarterly Campaign Build, with you.
- The Direct Booking Scorecard, monthly.
- Priority support channel.
- Unlimited contacts and unlimited emails.
- Members area + step-by-step implementation course.
- Full campaign template + swipe-file library.
- All nine Founding Hotel bonuses (first 10 hotels only).
- The 30-Day Activation Guarantee.
A Note From Anthony.
If you've read this far, you are not casually browsing. You are deciding.
I'll tell you what I'd tell you on a Strategy Briefing call, in the same words I'd use sitting across from you at a coffee shop in Helena.
The boutique hotel business has changed in the last five years. The major platforms got smarter. The chains got smarter. AI search is about to change the rules again. The properties that get through the next five years intact will not be the ones with the best location or the deepest pockets. They will be the ones that built their own marketing infrastructure, kept their own guest lists, and stopped renting their guests from companies that don't care if they survive.
I built Growth Partner because the original Concierge tier wasn't reachable for the owners on this list who needed the system the most. The five-figure onboarding was the wall. I tore the wall down. You walk through for $500 a month, with a 30-Day Activation Guarantee that means you cannot lose, and a Founding Hotel charter that locks your rate forever if you're one of the first ten.
I am not a hype guy. I am not going to send you a sequence of emails getting more frantic about the deadline. The Founding charter closes when it closes. The Growth Partner tier stays open after.
If a Founding seat is the move for your property, the move is now. If it's not the move, the Toolkit DIY at $200/month is still here. The Concierge tier at $5,000 + $1,000/month is still here.
Whatever you choose, do the platform math one time. Write the number down. Look at it. Then decide.
— Anthony Butler, Helena, Montana
Questions That Come Up On Every Strategy Briefing Call.
Owners ask me the same 20 questions about Growth Partner before they enroll. I'll answer the ones that matter most here. The rest you can text me about at the bottom of the page.
“How fast can I expect to see direct bookings?”
Most Growth Partner properties have at least one campaign live within 14 days and direct bookings rolling in by month two. The compounding gains — when the email list, evergreen content, and campaigns all start working together — typically kick in around months three and four.
“Do I have to leave the platforms?”
No. The system is designed to capture direct bookings from guests you would have lost to the platforms anyway. Most Growth Partner properties keep all their platform listings active.
“Do you require a specific PMS or booking engine?”
No. We work with what you have. If you're on a major PMS — Cloudbeds, MEWS, ResNexus, RoomKey, and similar — we connect to it directly. If you're on something custom, we work with your existing setup.
“How many hours a week does this require from me?”
60 to 90 minutes a week. The Thursday Revenue Room call is the centerpiece. Outside that, you approve content and review the Scorecard. We do the build.
“What if I can't make the Thursday call?”
The call is recorded. You can watch the replay. But the system underperforms for owners who consistently miss the live call — the Revenue Room is where the next 7 to 14 days of campaigns get decided. If you can't make most Thursdays, the Toolkit DIY or Concierge tiers are better fits.
“What's the actual difference between Growth Partner and Concierge?”
Concierge is full white-glove — my team runs your ads, builds every campaign, manages every line of copy, and handles every audit directly. The AI Phone Agent is the same on both tiers. Growth Partner is the same system, but you (or your team) push the buttons each week. We meet weekly, set the strategy together, and you execute the day-to-day. Growth Partner is $500/month vs Concierge's $1,000/month + $5,000 onboarding. Same engine, different fulfillment model.
“What's the actual difference between Growth Partner and the Toolkit DIY?”
The Toolkit DIY at $200/month is the software and the training. You build every campaign yourself. You configure the AI phone agent yourself. You run every audit yourself. Growth Partner is everything in the Toolkit, plus the Revenue Room call, the AI phone agent setup, the quarterly campaign build by my team, the Scorecard, and priority support. The $300/month difference is roughly what most agencies charge per hour.
“Can I cancel anytime?”
Yes. The Toolkit operates on a 60-day written notice cancellation. If you decide to step out, you give 60 days' notice and have continued access during that window so nothing breaks mid-campaign.
“Do you take on competing properties in the same market?”
We try not to. If two properties in the same primary market both apply, we onboard the first one and put the second on a waiting list. We'll be transparent about it on your call.
“What if I'm not technical?”
You don't need to be. Growth Partner is designed for hotel owners, not marketers. There's a how-to video library for every task. The Revenue Room call walks you through anything that's not obvious. Most Growth Partner owners are 50-70 years old and the technical learning curve is the part they're most pleasantly surprised by.
“Who actually does the work on the system?”
I do the strategic work. My son Daniel runs the technical and automation side. We're a two-person company — no junior account managers, no hand-offs, no churn. You're talking to me on the Thursday call.
“Can I talk to a current client before I enroll?”
No. I made a decision early on not to put my clients in the position of being unpaid salespeople for me. They have hotels to run. They don't owe me — or anyone considering the program — a 15-minute reference call. The platform fees they're avoiding every month are theirs; their numbers are theirs; their time is theirs. What I will do: point you to the Washington Square Hotel case study above, the math on this page, the 30-Day Activation Guarantee, and my direct text line at (406) 747-0921. If the system we install inside your property doesn't speak for itself inside the activation window, your fee comes back. That's the proof I'm willing to stand behind. I won't borrow my clients' time to make a sale I can make with the work itself.
“What happens when the Founding Hotels charter sells out?”
Growth Partner stays open at $500/month. The Founding-only bonuses — the locked-in rate, the custom campaign, the direct text line, the War Room audit, the printed Foundation guide, the front-of-the-line builds, the pre-loaded funnels — close with seat 11. Forever. I'm running the charter exactly once.
“What if I have a question that isn't on this page?”
Text me directly at (406) 747-0921. Easiest way to reach me. I read every text. I don't hide behind forms.
Ready?
There are 10 Founding Hotel seats. When they're gone, the charter closes.
Growth Partner. $500 a month. No setup fee. 60-day written notice cancellation. 30-Day Activation Guarantee. Plus all nine Founding Hotel bonuses for the first 10 seats — including the locked-in rate forever, the custom campaign built for your property, the direct text line to me for 90 days, the 90-day War Room audit, the platform buy-back funnel pre-loaded, the slow-season reactivation sequence pre-loaded, the evergreen travel guide vault, the printed Foundation guide, and front-of-the-line on every quarterly build.
Total Year 1 Value: $44,205+.
Your investment: $500/month.
If the math has decided this for you, claim your seat below.
Questions before you enroll? Text me directly at (406) 747-0921. Same-day reply on weekdays. I read every text. I don't hide behind forms.
P.S.
If you're on the fence, do the math one time. Take last year's platform commission total. Multiply by 25%. Subtract $6,000. The number you're left with is what Growth Partner is built to capture for your property in Year 1. For most boutique hotels at the 20-40 room scale, that number is between $30,000 and $80,000. Now decide whether $500 a month is worth claiming a Founding seat for.
P.P.S.
If you're not sure whether you're in the timing-wasn't-right group or the not-the-right-tier group — text me one sentence about your property and the hours-per-week you can put in. Same-day reply. I'll tell you which tier is the right starting point. Even if the answer is Concierge or DIY, not Growth Partner.
