HOTEL MARKETING TOOLKIT
Three Ways To Install Your Direct-Booking System.
Same engine across all three. Different fulfillment models. Pick the one that fits how much time you've got and how much you want my team to handle.
The system was built over nine years inside one Greenwich Village boutique hotel. Forty percent direct to over seventy percent direct. More than six thousand direct bookings. The same engine is now available three different ways.
Pick How You Want To Work.
Every tier runs the same engine. Prices shown monthly — every tier also has an annual option that saves two months. Onboarding is a one-time charge either way.
Do-It-Yourself
Toolkit DIY
For the owner who wants to install and run every step themselves.
$200/month
Plus a one-time $200 onboarding fee.
Annual: $2,000/year — save 2 months.
What's included:
The Myrna platform — our software, with the Hotel Marketing Toolkit snapshot preloaded on day one
The Book Direct funnel, ready to customize and launch
The Platform Buy-Back funnel — campaigns to reclaim guests who originally booked through the major platforms
The Slow-Season campaign — preloaded and ready to fire around your calendar
Abandoned-cart recovery for direct bookings
Post-stay nurture and review-request sequences
Full CRM, email, SMS, and automation engine
Built-in website builder and funnel pages
Step-by-step implementation course — a how-to video for every task in the system
Members-only library of campaign templates and swipe files
Email support, 48-hour response
Up to 10,000 contacts and 30,000 emails per month
Most Popular — Done-With-You
Growth Partner
For the owner who wants help installing the system without writing a five-figure check up front.
$500/month
Plus a one-time $1,000 onboarding fee.
Annual: $5,000/year — save 2 months.
Everything in Toolkit DIY, plus:
The Revenue Room — a live 60-minute working call with Anthony every Thursday at noon Eastern, where we look at your numbers and decide what ships in the next two weeks
The AI Phone Agent, configured for your property — voice selected, call flows mapped, scripts loaded, tested with live forwarding from your front-desk number
The Quarterly Campaign Build — once a quarter, my team builds your next full campaign (emails, SMS, funnel pages, offer, photos, voice) in your account
The Direct Booking Scorecard — monthly one-page report showing direct bookings, platform fees avoided in dollars, and the campaigns that produced both
Priority support, 24-hour response
Private Growth Partner support channel
Unlimited contacts and unlimited emails inside Myrna
The 30-Day Activation Guarantee (details below)
Done-For-You — Application Only
Concierge
For the owner who wants my team to run every step, every campaign, every line of copy.
$1,000/month
Plus a one-time $5,000 onboarding fee.
Annual: $10,000/year — save 2 months.
Everything in Growth Partner, plus:
My team runs every campaign, every line of copy, every ad. You review the monthly Scorecard, that's the only operational work on your plate
Custom Primal Storytelling Foundation document, written by Anthony's team specifically for your property
Monthly Scorecard review call with senior team — strategy adjustments, results breakdown, next month's priorities
Quarterly strategy session with Anthony directly
Direct line to Anthony for high-priority decisions
All paid ad campaigns managed by Anthony's team (Meta, Google, any other channels relevant to your property)
All quarterly builds shipped by Anthony's team — no review-and-approve workflow, we ship and you focus on running the property
White-glove account management
Application-only — limited to 30 active engagements at any time to protect quality
How To Choose.
Pick Toolkit DIY if:
You've got 5 to 10 hours a week to install and run campaigns yourself
You or someone on your team has technical chops with software platforms
You want to learn the system inside-out as you go
You're not ready to invest a thousand dollars or more in setup fees yet
Pick Growth Partner if:
You want help with the 20+ hours of work a full quarterly campaign takes
You can give 60 to 90 minutes a week to a Thursday strategy call
You want the AI phone agent live without configuring it yourself
You want a monthly Scorecard delivered to your inbox, not something you have to build
You'd rather spend $500 a month than $1,000 a month for the same engine
Pick Concierge if:
You don't have any time to spend on marketing operations
You want senior strategy and execution running every campaign without your direct involvement
You want Anthony's direct attention on quarterly strategy without weekly calls
You'd rather pay a five-figure setup fee once and have the entire operation off your plate
The 30-Day Activation Guarantee.
Applies to Growth Partner and Concierge.
Within 30 days of you saying yes, my team will:
Launch at least one direct-booking campaign in your account
Turn on your AI phone agent and confirm it's answering live calls
Deliver your first Direct Booking Scorecard with real numbers
If we don't, ask for your fee back. We send it.
And you keep every asset we built together. The funnels. The Foundation document. The campaigns. The list. We don't take any of it back.
You're not betting on promises. You're betting on whether my team ships.
Frequently Asked Questions
Can I upgrade or downgrade between tiers?
Yes. You can upgrade at any time and the price difference is prorated. Downgrades take effect at the end of your current billing cycle. There's no penalty for either.
Do annual plans renew automatically?
Yes. Annual plans renew at the same annual rate one year from the date you signed up. If you'd rather not renew, give us notice and we'll cancel before the renewal date.
What's the cancellation policy?
Toolkit operates on a 60-day written notice cancellation across all tiers. If you decide to step out, give 60 days notice and you have continued access during that window so nothing breaks mid-campaign.
What happens after the 30-Day Activation Guarantee window?
The guarantee covers the first 30 days. After that, the standard cancellation policy applies (60-day notice). Most properties don't ask for the guarantee because the system is already producing direct bookings by day 30.
Do I need to use Myrna?
Yes. When you sign up, you get an account inside Myrna that is built from the ground up to be a hotel specific marketing engine under the hood. You don't need transfer your website or cancel your existing CRM subscription to use the system.
Will this work with my existing PMS or booking engine?
Yes. We connect to all the major property management systems including Cloudbeds, MEWS, ResNexus, RoomKey, and similar. If you're on a custom or smaller PMS, we'll walk through the connection during onboarding.
Who actually does the work on the system?
Anthony does the strategic work. His son Daniel runs the technical and automation side. Can-Do Ideas is a two-person company by design — no junior account managers, no hand-offs, no churn. On Growth Partner you're talking to Anthony on the Thursday call. On Concierge you're talking to Anthony quarterly and his senior team monthly.
What if my Google reviews are below 3.5 stars?
Fix that first. The system installs cleanly but it can't fix the property. We'll work with properties at 3.5 stars and up. Below that, we recommend addressing the reviews before installing a direct-booking system.
Do you take on competing properties in the same market?
We try not to. If two properties in the same primary market both apply, we onboard the first one and put the second on a waiting list. We'll be transparent about it on your first call.
How many hours a week does each tier require from me?
Toolkit DIY: 5 to 10 hours a week, especially in the first month. Growth Partner: 60 to 90 minutes a week (the Thursday call plus approving content). Concierge: monthly Scorecard review plus a quarterly call. That's it.
What if I have a question that isn't here?
Book a 90-Day Gameplan call at the bottom of the page.
Three Tiers. Same Engine. Pick How You Want To Work.
Toolkit DIY — $200/month
For the owner who wants to do every step themselves.
Growth Partner — $500/month
For the owner who wants help with the heavy build, with senior attention on the strategy.
Concierge — $1,000/month
Plus a five-figure setup, for the owner who wants my team running everything.
Not ready to pick a tier?
Book a free 90-Day Slow-Season Strategy call. Thirty minutes. We'll walk through your specific property and decide together which tier (if any) is the right move for you right now. If none of them are, you'll leave with a clear answer and no pressure.
